![]() ![]() Thanks to TikTok’s algorithm, readers are able to share book recommendations, reviews, and jokes. What is BookTok?īookTok is a “side” of social media app TikTok that is a community of book lovers, mainly those who enjoy fiction, who have claimed the name and hashtag BookTok. They suddenly have books rapidly selling out whose sales they did not anticipate. Even if you haven’t noticed the presence of BookTok, publishers have. If you walk into a bookstore today, you may see a table of books with a sign that says “BookTok” or “TikTok.” Books like The Love Hypothesis by Ali Hazelwood are being printed with “The TikTok Sensation!” on the cover. BookTok, as this side of TikTok is called, is influencing the book industry in a myriad of ways from a myriad of angles. There is an entire side of TikTok devoted to books, and it is rapidly increasing in popularity. ![]() Author: Amalia Nichols, Graphics: Nina Tagliabue The BRB Bottomline ![]()
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